Zygomatic arch Information
In anatomy, the zygomatic arch, or cheek bone, is a part of the skull formed by the zygomatic process of the temporal bone (a bone extending forward from the side of the skull, over the opening of the ear) and the temporal process of the zygomatic bone (the side of the cheekbone), the two being united by an oblique suture (the zygomaticotemporal suture);  the tendon of the temporal muscle passes medial to (i.e. through the middle of) the arch, to gain insertion into the coronoid process of the mandible (jawbone).
The jugal point is the point at the anterior (towards face) end of the upper border of the zygomatic arch where the masseteric and maxillary edges meet at an angle, and where it meets the process of the zygomatic bone.[ clarification needed]
The zygomatic process of the temporal arises by two roots:
- an anterior, directed inward in front of the mandibular fossa, where it expands to form the articular tubercle.
- a posterior, which runs backward above the external acoustic meatus and is continuous with the supramastoid crest.
High cheekbones are pronounced zygomatic arches, causing the upper part of the cheeks to jut out and form a line cut into the sides of the face. High cheekbones, forming a symmetrical face shape, are very common in fashion models and may be considered a beauty trait in both males and females within Eurocentric beauty standards. 
The term zygomatic derives from the Greek ζύγωμα zygōma, meaning "bolt, bar", derived from ζυγο-, "yoke, join". The Greek word was already used with this anatomical sense by Galen (2.437, 746) in the 2nd century AD. The zygomatic arch is occasionally referred to as the zygoma, but this term usually refers to the zygomatic bone or occasionally the zygomatic process.
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- Sex and Society. Marshall Cavendish. September 2009. p. 91. ISBN 978-0-7614-7906-2. Retrieved 2 November 2012.