The Verge Information
Type of site
|Owner||Vox Media |
|Editor||Nilay Patel |
|Launched||November 1, 2011|
The website launched on November 1, 2011, and uses Vox Media's proprietary multimedia publishing platform Chorus.   In 2014, Nilay Patel was named editor-in-chief and Dieter Bohn executive editor; Helen Havlak was named editorial director in 2017.   The Verge won five Webby Awards for the year 2012 including awards for Best Writing (Editorial), Best Podcast for The Vergecast, Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App.  
Between March and April 2011, up to nine of Engadget's writers, editors, and product developers, including editor-in-chief Joshua Topolsky, left AOL, the company behind that website, to start a new gadget site.    The other departing editors included managing editor Nilay Patel and staffers Paul Miller, Ross Miller, Joanna Stern, Chris Ziegler, as well as product developers Justin Glow, and Dan Chilton.    In early April 2011, Topolsky announced that their unnamed new site would be produced in partnership with sports news website SB Nation, debuting some time in the fall.   Topolsky lauded SB Nation's similar interest in the future of publishing, including what he described as their beliefs in independent journalism and in-house development of their own content delivery tools.   Jim Bankoff of SB Nation saw an overlap in the two sites' demographics and an opportunity to expand SB Nation's model.  Bankoff previously worked at AOL in 2005, where he led their Engadget acquisition.  Other news outlets viewed the partnership as positive for both SB Nation and Topolsky's staff, and negative for AOL's outlook.    
Bankoff, chairman and CEO of Vox Media (owner of SB Nation), said in a 2011 interview that though the company had started out with a focus on sports, other categories including consumer technology had growth potential for the company.  Development of Vox Media's content management system (CMS), Chorus, was led by Trei Brundrett, who later became the chief operating officer for the company. 
Following news of his untitled partnership with SB Nation in April 2011, Topolsky announced that the Engadget podcast hosted by Patel, Paul Miller, and himself would continue at an interim site called This Is My Next.   By August 2011, the site had reached 1 million unique visitors and 3.4 million page views.  By October 2011, the site had 3 million unique views per month and 10 million total page views.  Time listed the site in its Best Blogs of 2011,  calling the prototype site "exemplary".  The site closed upon The Verge's launch on November 1, 2011.[ citation needed]
On June 11, 2014, The Verge launched a new section called "This Is My Next",  edited by former editor David Pierce, as a buyer's guide for consumer electronics.
The Verge launched November 1, 2011,  along with an announcement of a new parent company: Vox Media.  According to the company, the site launched with 4 million unique visitors and 20 million pageviews.  At the time of Topolsky's departure, Engadget had 14 million unique visitors.   Vox Media overall doubled its unique visitors to about 15 million during the last half of 2012.  The Verge had 12 former Engadget staffers working with Topolsky at the time of launch.  In 2013, The Verge launched a new science section, Verge Science, with former Wired editor Katie Drummond leading the effort.  Patel replaced Topolsky as editor-in-chief in mid-2014.  Journalist Walt Mossberg joined The Verge's editing team after Vox Media acquired Recode in 2015.  By 2016, the website's advertising had shifted from display advertisements, matched with articles' contents, to partnerships and advertisements adjusted to the user. 
Vox Media revamped The Verge's visual design for its fifth anniversary in November 2016.  Its logo featured a modified Penrose triangle, an impossible object.  On November 1, The Verge launched version 3.0 of its news platform, offering a redesigned website along with the new logo. 
In September 2016, The Verge fired deputy editor Chris Ziegler after it learned that he had been working for Apple since July.  Helen Havlak was promoted to editorial director in mid-2017.  In 2017, The Verge launched "Guidebook" to host technology product reviews.  In May 2018, Verge Science launched a YouTube channel, which had more than 638,000 subscribers and 30 million views by January 2019. The channel received more than 5.3 million views in November 2018 alone. 
The Verge broadcasts a live weekly podcast, The Vergecast. The inaugural episode was November 4, 2011. It included a video stream of the hosts.  A second weekly podcast was introduced on November 8, 2011. Unlike The Vergecast, The Verge Mobile Show was primarily focused on mobile phones.   The Verge also launched the weekly podcast Ctrl-Walt-Delete, hosted by Walt Mossberg, in September 2015.  The Verge's What's Tech podcast was named among iTunes's best of 2015.  The podcast Why'd You Push That Button?, launched in 2017 and co-hosted by Ashley Carman and Kaitlyn Tiffany,  received a Podcast Award in the "This Week in Tech Technology Category" in 2018.  
Editor-in-chief Nilay Patel hosts an interview podcast called Decoder. 
On August 6, 2011, in an interview with the firm Edelman, The Verge co-founder Marty Moe announced it was launching The Verge Show, a web television series. After its launch, the show was named On The Verge. The first episode was recorded on Monday, November 14, 2011, with guest Matias Duarte.  The show is a technology news entertainment show, and its format is similar to that of a late-night talk show, but it is broadcast over the Internet, not on television. The show's first episode was released on November 15, 2011.
Ten episodes of On The Verge were broadcast, with the most recent episode going out on November 10, 2012.  On May 24, 2013, it was announced that the show would return under a new weekly format, alongside a new logo and theme tune. 
On May 8, 2013, editor-in-chief Topolsky announced Verge Video, a website that contains the video backlog from The Verge. 
Circuit Breaker, a gadget blog, launched in 2016,  has amassed nearly one million Facebook followers and debuted a live show on Twitter in October 2017. The blog's videos average more than 465,000 views, and Jake Kastrenakes serves as editor-in-chief, as of 2017.  Also in 2016, USA Network and The Verge partnered on Mr. Robot Digital After Show, a digital aftershow for the television series Mr. Robot.  In December, Twitter and Vox Media announced a live streaming partnership for The Verge's programs covering the Consumer Electronics Show. 
The series Next Level, hosted and produced by Lauren Goode, debuted in 2017 and was recognized in the "Technology" category at the 47th annual San Francisco / Northern California Emmy Awards (2018).   In August 2017, The Verge launched the web series Space Craft, hosted by science reporter Loren Grush. 
In September 2018, The Verge published the article "How to Build a Custom PC for Editing, Gaming or Coding" and uploaded a video to YouTube entitled "How we Built a $2000 Custom Gaming PC", which was criticized for containing errors on almost every step presented by the video's reporter, Stefan Etienne,  including but not limited to: PSU being installed in the wrong direction preventing its cooling fan from functioning properly, hammering the I/O shield to the case, forgetting a screw on the CPU heatsink, and saying that LEDs are the main reason to buy RAM. After initially disabling comments, The Verge removed the video, though reuploads exist.[ citation needed]
In February 2019, lawyers from The Verge's parent company Vox Media filed a DMCA takedown notice, requesting that YouTube remove videos critical of The Verge's video, alleging copyright infringement. YouTube took down two of the videos, uploaded by YouTube channels BitWit and ReviewTechUSA, while applying a copyright "strike" to these two channels.   YouTube later reinstated the two videos and retracted the copyright "strikes" after a request from Verge editor Nilay Patel, although Patel acknowledged that he agreed with the legal argument that led to their removal.  
Timothy B. Lee of Ars Technica described this controversy as an example of the Streisand effect, saying that while law regarding fair use is unclear regarding this type of situation, "the one legal precedent ... suggests ... that this kind of video is solidly within the bounds of copyright's fair use doctrine." 
Shortly after the PC build guide was released, people began to troll and harass Etienne on his social media accounts by creating jokes related to the build. The trolling and harassment continued up until September 2021, when YouTube channel Linus Tech Tips released a collaboration video with Etienne, where he builds a PC with the correct steps and tools. The video received positive reception and ended the PC build controversy.  
- Woodyard, Chris (August 12, 2015). "NBCUniversal takes $200 million stake in Vox Media". USA Today. Retrieved January 1, 2022.
- Roberts, Daniel (October 26, 2011). "With The Verge, SB Nation looks beyond just gadgets". CNN. Archived from the original on April 1, 2013. Retrieved May 4, 2013.
- Greenberg, Julia (May 26, 2015). "Vox Media Acquires Tech News Site Re/code". Wired. Retrieved January 11, 2019.
- Benton, Joshua (November 1, 2011). "Three lessons news sites can take from the launch of The Verge". Nieman Journalism Lab. Nieman Foundation for Journalism. Retrieved January 1, 2022.
- Ingram, Mathew (September 13, 2018). "The Outline and the curse of media venture capital". Columbia Journalism Review. Retrieved January 1, 2022.
- Eldon, Eric (May 7, 2012). "A Closer Look At Chorus, The Next-Generation Publishing Platform That Runs Vox Media". techcrunch.com. Retrieved September 3, 2012.
- "Richard Edelman – 6 A.M.: The Verge Is Coming". Edelman.com. Archived from the original on April 18, 2012. Retrieved October 7, 2014.
- "Nilay Patel becomes Editor-in-Chief of The Verge, Dieter Bohn is Executive Editor". Vox Media. 2013. Archived from the original on September 19, 2015.
- Grinapol, Corinne (June 19, 2017). "The Verge Names Helen Havlak Editorial Director, Promotes 3". Adweek. Retrieved December 10, 2018.
- "Searching for the verge". Winners.WebbyAwards.com. Archived from the original on February 2, 2014. Retrieved June 15, 2013.
- "People's Voice Winner, Nominee: The Verge's Vergecast". Webby Awards. 2013. Archived from the original on December 12, 2021. Retrieved December 12, 2021.
- Swisher, Kara (March 12, 2011). "Exclusive: Engadget's Top Editors Topolsky and Patel Exit From AOL's Giant Tech Site". All Things Digital. Archived from the original on May 14, 2013. Retrieved May 4, 2013.
- Carr, David (April 3, 2011). "No Longer Shackled by AOL". The New York Times. Retrieved May 3, 2013.
- Gobry, Pascal-Emmanuel (February 19, 2011). "Engadget Editor Paul Miller Resigns Over 'The AOL Way'". Business Insider. Archived from the original on May 13, 2013. Retrieved May 4, 2013.
- Swisher, Kara (April 3, 2011). "SB Nation Sacks AOL in Raid of Former Engadget Team for Competing New Tech Site, As AOL Zeroes in on New EiC". All Things Digital. Archived from the original on May 5, 2013. Retrieved May 4, 2013.
- Albanesius, Chloe (April 4, 2011). "Engadget's Topolsky, Former Editors Starting New Rival Tech Site". PC Magazine. Ziff Davis. Archived from the original on February 24, 2012. Retrieved May 4, 2013.
- Rovzar, Chris (April 4, 2011). "AOL Loses Original Engadget Team to SB Nation". New York. New York Media. Archived from the original on October 25, 2013. Retrieved May 4, 2013.
- Bazilian, Emma (April 4, 2011). "Staff of AOL's Engadget Leaving en Masse". Adweek. Prometheus Global. Archived from the original on April 29, 2013. Retrieved May 4, 2013.
- Ingram, Mathew (April 4, 2011). "Engadget Defection Exposes AOL's Major Weakness". GigaOM. GigaOmniMedia. Archived from the original on June 1, 2013. Retrieved May 4, 2013.
- Bercovici, Jeff (April 4, 2011). "AOL Defector Blasts 'Content Farming' and 'SEO Spam'". Forbes. Archived from the original on June 17, 2013. Retrieved May 4, 2013.
- Blodget, Henry (March 12, 2011). "Engadget Editors Quit AOL". Business Insider. Archived from the original on May 2, 2013. Retrieved May 4, 2013.
- Yarow, Jay (April 3, 2011). "The Engadget Team Is Starting A New Tech Blog Under SB Nation". Business Insider. Archived from the original on May 2, 2013. Retrieved May 4, 2013.
- "With Deep Pockets, SB Nation is "Building a Great Media Company" – Launches Interim Site for ex-Engadget Crew, Sets up Shop in NYC". beet.tv. May 1, 2011. Retrieved September 3, 2012.
- Smith, Gerry (February 6, 2017). "Vox Media Names First COO as Focus Turns to Video, Native Ads". Bloomberg.com. Bloomberg L.P. Retrieved December 6, 2018.
- Edelman, Richard (August 2, 2011). "The Verge Is Coming". Edelman. Archived from the original on March 12, 2014. Retrieved May 4, 2013.
- McCracken, Harry (June 6, 2011). "Best Blogs of 2011: This Is My Next". Time. Archived from the original on April 24, 2013. Retrieved May 4, 2013.
- "Welcome to This Is My Next, your buying guide for the future". The Verge. Vox Media. June 11, 2014.
- Lincoln, Kevin (January 9, 2012). "The Raid on AOL: How Vox Pillaged Engadget And Founded An Empire". Business Insider. Archived from the original on May 13, 2013. Retrieved May 3, 2013.
- Kaufman, Alexander C. (April 17, 2013). "The Verge Launches Verge Science, Names Wired's Katie Drummond Editor". Adweek. Retrieved December 17, 2018.
- Somaiya, Ravi (July 24, 2014). "Bloomberg Hires a Founder of The Verge to Lead Online Initiatives". The New York Times. Retrieved January 11, 2019.
- "Refreshing The Verge: how does this thing make money, anyway?". The Verge. Retrieved February 26, 2018.
- Lichterman, Joseph (November 1, 2016). "As The Verge turns five, here's how it's thinking about building a news site for the distributed age". Nieman Journalism Lab. Nieman Foundation for Journalism. Retrieved February 26, 2018.
- "Also, our logo and branding was done by the amazing Area 17. Super talented people! www.area17.com". Twitter. July 18, 2011. Retrieved September 3, 2012.
- "Welcome to Verge 3.0". The Verge. November 1, 2016. Retrieved November 1, 2016.
- Carson, Biz (September 23, 2016).
"A high-level editor at a top tech blog secretly worked for Apple for months". Business Insider. Retrieved January 4, 2017.
Ziegler had actively worked on stories throughout July while also employed by Apple. After he fell silent in August, The Verge tried to get in touch with him since they were 'in the dark and concerned for Chris'.
- Grinapol, Corinne (June 19, 2017). "The Verge Names Helen Havlak Editorial Director, Promotes 3". Adweek. Retrieved January 11, 2019.
- Grinapol, Corinne (July 24, 2017). "The Verge Is Rethinking the Way Tech Product Reviews Are Done With Guidebook". Adweek. Retrieved December 12, 2018.
- Peterson, Tim (January 7, 2019). "How Vox Media's Verge Science is growing on YouTube". Digiday. Retrieved January 17, 2019.
- Bohn, Dieter (March 4, 2022). "A heartfelt farewell from Dieter Bohn". The Verge. Retrieved June 10, 2022.
- Patel, Nilay. "The VergeCast, live at 6:30PM ET / 10:30PM GMT!". The Verge. Retrieved September 3, 2012.
- Wolbe, Trent (November 9, 2011). "The Verge Mobile Podcast 001 – 11.09.2011". The Verge. Retrieved September 3, 2012.
- Savov, Vlad (November 8, 2011). "The Verge Mobile Podcast, live at 4:30PM ET / 9:30PM GMT!". The Verge. Retrieved September 3, 2012.
- Horgan, Richard (September 25, 2015). "The Verge Comes Up with the Podcast Name of the Year". Adweek. Retrieved December 20, 2018.
- Rogoff, Andrea (December 22, 2015). "Vox Media in the News: Week of December 21, 2015". Vox Marketing. Archived from the original on January 23, 2016. Retrieved January 24, 2016.
- Marino, Andrew (November 17, 2017). "Pixel Buds review, OnePlus 5T, and iPhone X a few weeks later". The Verge. Retrieved December 22, 2018.
- "Winners of the 2018 Podcast Awards". Podcaster News. October 1, 2018. Retrieved December 22, 2018.
- "2018 Podcast Awards Winners". People's Choice Podcast Awards. Retrieved December 22, 2018.
- "Decoder". www.theverge.com. Retrieved December 1, 2021.
- Mumm, Chad (November 7, 2011). "'On The Verge' arrives on Monday, November 14th with Matias Duarte". The Verge. Retrieved September 3, 2012.
- "On The Verge". November 10, 2012. Retrieved May 7, 2013.
- "On The Verge is coming back". The Verge. May 24, 2013. Retrieved May 27, 2013.
- "Introducing Verge Video". The Verge. Vox Media. May 8, 2013.
- Herrman, John (April 24, 2016). "Vox Media Tries Something Old on Something New". The New York Times. Retrieved January 11, 2019.
- Willens, Max (October 6, 2017). "'We've learned a playbook': How The Verge used Facebook video to grow Circuit Breaker". Digiday. Retrieved January 11, 2019.
- Lynch, Jason (July 11, 2016). "USA and The Verge Team Up for a Weekly Live Digital Mr. Robot Aftershow". Adweek. Retrieved January 15, 2019.
- "BRIEF-Vox Media and Twitter parterning to live stream CES programs hosted by The Verge". Business Insider. Reuters. December 15, 2016. Retrieved January 17, 2019.
- Jarvey, Natalie (May 8, 2017). "Vox Media Draws Inspiration From Editorial Brands for New Series Slate". The Hollywood Reporter. Retrieved January 15, 2019.
- "47th Annual Northern California Area Emmy Award Nominations Announced" (PDF). San Francisco / Northern California Emmy Awards. May 29, 2018. Retrieved January 15, 2019.
- Grush, Loren (August 11, 2017). "Our new video series Space Craft launches next week". The Verge. Vox Media. Retrieved February 18, 2019.
- Lee, Timothy B. (February 20, 2019). "Vox lawyers briefly censored YouTubers who mocked The Verge's bad PC build advice". Ars Technica. Retrieved February 21, 2019.
- Medley, Sam (February 15, 2019). "The Verge issues copyright claims against multiple YouTube videos criticizing its infamous PC build video". Notebookcheck. Retrieved February 21, 2019.
- Patel, Nilay (February 15, 2019). "A note about YouTube copyright strikes from Vox Media". The Verge. Retrieved June 12, 2020.
- Knight, Shawn (February 14, 2019). "Vox Media targets YouTuber that parodied The Verge's terrible PC build video". TechSpot. Retrieved February 16, 2018.
- Andy Chalk published (September 8, 2021). "Creator of the Verge's infamous PC building video revisits where it all went wrong". PC Gamer. Retrieved June 3, 2022.
- Khaled, A. (August 13, 2021). "The Verge PC Build: The Aftermath of a Harassment Campaign". Medium. Retrieved June 3, 2022.