From Wikipedia, the free encyclopedia
Legoland Discovery Centre
Number of locations
33 (by 2023)
Owner Merlin Entertainments
The Lego Group
Website legolanddiscoverycenter.com

Legoland Discovery Centre [a] is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legoland theme parks located around the world.

Attractions

A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m2) of floor area. [1] [2]

Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theatres offering multiple showings throughout the day.

A number of children's attractions, such as small rides and play fortresses, are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.

Reception

The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12; [3] though a typical location's average guest is about seven years of age. [1] Discovery Centres are located near other family-friendly attractions and dining establishments. [1] In a given year, a single facility can host approximately 400,000 to 600,000 visitors. [1]

Locations

As of November 2021, Legoland Discovery Centres are operating in 27 different locations: [4]

Name Image Status Opened Venue City State Country
Arizona Open Arizona Mills Tempe Arizona United States
Atlanta 2010 Phipps Plaza Atlanta ( Buckhead) Georgia
Bay Area [b] Great Mall of the Bay Area Milpitas California
Beijing Chaoyang District Beijing China
Berlin [c] Entrance to Legoland Discovery Centre Berlin.jpg 2007 Sony Center Berlin Boroughs and neighborhoods of Berlin Germany
Birmingham LEGOLAND Discovery Centre Birmingham (42024741254).jpg Utilita Arena Birmingham Birmingham West Midlands United Kingdom
Boston Closed for Renovation [5] Assembly Square Somerville Massachusetts United States
Brussels [d] Open June 2022 [6] [7] [8] [9] Docks Bruxsel Brussels Belgium
Chicago The Streets of Woodfield Schaumburg Illinois United States
Columbus Easton Town Center Columbus Ohio
Dallas/Fort Worth Legoland Discovery Center Dallas Fort Worth.jpg Grapevine Mills Grapevine Texas
Duisburg ExtraSchicht 2011-07 – Duisburg, Innenhafen – CN-08.JPG Closed 2008−2013 [10] Duisburg Inner Harbour Duisburg North Rhine-Westphalia Germany
Hong Kong Legoland Discovery Centre in Hong Kong K11 MUSEA.jpg Open K11 Musea Hong Kong
Hotham Closed July to October 2018 [11] Hotham Alpine Resort Mount Hotham Victoria Australia
Istanbul Open Forum Istanbul Istanbul ( Bayrampaşa) Marmara Turkey
Kansas City Crown Center Kansas City Missouri United States
Manchester Legoland Discovery Centre Manchester.JPG Trafford Centre Greater Manchester North West England United Kingdom
Melbourne Legoland Discovery Centre in Chadstone Shopping Centre.JPG Chadstone Shopping Centre Melbourne Victoria Australia
Michigan 2016 Great Lakes Crossing Outlets Auburn Hills Michigan United States
New Jersey May 29, 2021 American Dream Meadowlands East Rutherford New Jersey
Oberhausen [e] Legoland Discovery Centre Oberhausen.JPG 2013 Westfield Centro Oberhausen North Rhine-Westphalia Germany
Osaka Tempozan Market Place Osaka Kansai Japan
Philadelphia April 2017 Plymouth Meeting Mall Plymouth Meeting Pennsylvania United States
San Antonio Shops at Rivercenter San Antonio Texas
Scheveningen Scheveningen Boulevard Scheveningen South Holland Netherlands
Shanghai Joy City Changfeng Shanghai East China China
Shenyang K11 Center Shenyang Liaoning
Tokyo レゴランド・ディスカバリー・センター東京 (20875685015).jpg Decks Mall Tokyo ( Odaiba) Kantō Japan
Toronto LegolandDiscoveryCentreToronto.JPG Vaughan Mills Vaughan Ontario Canada
Westchester March 26, 2013 Westchester's Ridge Hill Yonkers New York United States

Future locations

  • Germany
  • India
    • In January 2017, Merlin Entertainments Indian subsidiary stated that it was in discussion with real estate firms to open locations in multiple cities in India. [13]

Notes

  1. ^ "Legoland" is stylised in all caps at all locations. Those locations in the United States are rendered in American spelling, Legoland Discovery Center.
  2. ^ Scheduled opening in 2020, delayed by COVID-19 pandemic.
  3. ^ First Legoland Discovery Centre to open (2007).
  4. ^ Called "Lego Discovery Centre"
  5. ^ Relocated from Duisburg.

References

  1. ^ a b c d Rachel Tobin Ramos (2009-10-23). "LEGOLAND scouting Atlanta sites. Is a wax museum next?". Atlanta Journal-Constitution. Retrieved 2009-10-24.
  2. ^ Andrew Herrmann (2008-06-15). "A little local LEGOLAND headed our way". Chicago Sun-Times. Archived from the original on 2010-03-03. Retrieved 2009-10-24.
  3. ^ Paul R. Taylor (2009-07-01). "LEGOLAND to open at Trafford Centre". Manchester Evening News. Retrieved 2009-10-24.
  4. ^ "Jump inside the world's biggest box of LEGO® bricks at a LEGOLAND® Discovery Center". Jump inside the world's biggest box of LEGO® bricks at a LEGOLAND® Discovery Center. Retrieved 2018-09-27.
  5. ^ Aitken, Madeleine (2022-08-09). "Legoland Discovery Center Boston to close till spring for $12 million renovation". Boston.com. Archived from the original on 2022-08-10. Retrieved 2022-12-04.
  6. ^ "Découvrir". LEGO Discovery Centre Brussels (in French). Retrieved 30 August 2022.
  7. ^ "Lego Discovery Centre opent deze zomer in Brussel". Metro. 8 February 2022. Retrieved 10 February 2022.
  8. ^ Mossati, Yassine (2022-06-22). "Lego Discovery ouvrira ses portes ce vendredi au Docks". BX1 (in French). Retrieved 2022-08-30.
  9. ^ "En quoi consiste le Lego Discovery Centre qui ouvrira cet été à Bruxelles ?". Metrotime (in French). 2022-05-21. Retrieved 2022-08-30.
  10. ^ Michel, Mike (May 17, 2013). "Neues Kindermuseum im Innenhafen" [New children's museum in the inner harbour]. RP Online. Retrieved 23 May 2020.
  11. ^ "Legoland comes to Hotham for school holidays - SnowsBest". Archived from the original on 2018-12-16. Retrieved 2018-12-16.
  12. ^ "LEGOLAND Discovery Centre Hamburg: Opening at the HafenCity confirmed!" (in German). Retrieved 2021-11-29.
  13. ^ Agarwal, Sapna (2017-01-17). "After Madame Tussauds, Merlin set to bring LEGOLAND, Sea Life to India". Livemint.com. Retrieved 2018-10-14.
  14. ^ "Five things to watch for as Miami-Dade prepares for American Dream mega-mall vote". Miamiherald.com. Retrieved 2018-10-14.
  15. ^ "LEGOLAND Discovery Center Pittsburgh | The Ultimate Indoor LEGO Playground". Pittsburgh. Retrieved 2022-01-03.
  16. ^ "Merlin Entertainments and Preit to bring next generation of LEGO® Discovery Centres to serve the Washington DC market at Springfield Town Center". Retrieved 2022-03-26.

External links