I Am Other (stylized as i am OTHER) is a multimedia creative collective and
record label created by
Pharrell Williams that serves as an umbrella for all of his endeavors, including
Billionaire Boys Club and ICECREAM apparel, textile company Bionic Yarn and a dedicated
YouTube channel launched by the
Grammy Award-winning artist, record producer, and fashion designer in 2012. The channel was launched on May 12, 2012, as part of YouTube's
$100 million original channel initiative. The programming on the I Am Other channel focuses on music, culture, fashion and the arts. Williams describes the channel as a "cultural movement dedicated to Thinkers, Innovators and Outcasts." The channel launched with original series such as Awkward Black Girl by
Issa Rae, StereoTypes.
OTHERS by Hypebeast – The show is produced in
New York City and
Hong Kong, and features tastemakers in various fields including fashion, film, food, and technology in conjunction with the popular style site Hypebeast.
Club Chrissie – Chrissie Miller and special guests teach viewers
DIY design tips, including
nail art, sneaker, jewelry and t-shirt customization.
Stereotypes – Ryan Hall hosts this web series in which he conducts man-on-the-street interviews in New York City. He speaks to the public about social issues and popular culture including racial stereotypes, class, sexism, homophobia, politics, fashion, street style, and
Cloudy – This short by Nardwuar, Samuel Borkson and Arturo Sandoval III is an exploration into the clouds.
Friends With You is part of Pharrell's i am OTHER brand.