Corporate Memphis Information

From Wikipedia
https://en.wikipedia.org/wiki/Corporate_Memphis
Illustration in Corporate Memphis style from humaaans design library

Corporate Memphis is a term used (often disparagingly) to describe a flat, geometric art style, widely used in Big Tech illustrations in the late 2010s [1] and early 2020s. [2] It is often criticized as seeming uninspired or dystopian. [1]

Origins

Corporate Memphis is considered to be rooted in a style which has been dubbed flat art — a broad category of illustrative styles characterized by flat shapes and exaggerated proportions. [2] However, the inception of Corporate Memphis as its own style is often attributed to Alegria, an illustration system commissioned by Facebook from design agency Buck Studios in 2017. [3] [4]

The style's title, which has been colloquially assigned, is a reference to the Memphis Group, an Italian architecture group from the 1980s known for its designs that are often thought to be garish. [2] It is also known as the Alegria style, [1] Globohomo [5] or Big Tech art style. [6] Illustrators working in this style often refer to it as flat art. [2]

Visual characteristics

Corporate Memphis style artwork featuring characters with blue and purple skintones

Common motifs are flat human characters in action, with disproportionate features such as long and bendy limbs, [2] small torsos, [7] minimal or no facial features, and bright colors without any blending. Skin tones are often depicted in a non-representational manner, with colors such as blues and purples being employed in order to create a sense of inclusivity. [8]

Reception

The style has been criticized for being generic, [9] overused, and attempting to sanitize public perception by presenting human interaction in utopian optimism. [1] Criticism of the art style is often rooted in critiques of capitalism and neoliberalism. [7] Some argue that the ubiquity of the art style has facilitated a form of cultural homogenization. [10] Others have observed that in its visual branding, Corporate Memphis "makes big tech companies look friendly, approachable, and concerned with human-level interaction and community– which is largely the opposite of what they really are," and that its visual minimalism reflects artistic laziness. [2]

References

  1. ^ a b c d Hawley, Rachel (2019-08-21). "Don't Worry, These Gangly-armed Cartoons Are Here to Protect You From Big Tech". Eye on Design. Retrieved 2021-02-10.{{ cite web}}: CS1 maint: url-status ( link)
  2. ^ a b c d e f Gabert-Doyon, Josh (2021-01-24). "Why does every advert look the same? Blame Corporate Memphis". Wired UK. ISSN  1357-0978. Retrieved 2021-02-10.
  3. ^ "Facebook Alegria". Retrieved 19 November 2021.
  4. ^ "Blue people and long limbs: How one illustration style took over the corporate world | Webflow Blog". Webflow. Retrieved 2022-11-16.
  5. ^ Marko Naumovic. "The rise of the "Globohomo" art style". High Output Ventures. Retrieved 2022-10-21.
  6. ^ "Corporate Memphis; the design style that quietly took over the internet". shots. Retrieved 2021-05-11.
  7. ^ a b Posture, Julien (2022-01-13). "What the Think Pieces About "Corporate Memphis" Tell Us About the State of Illustration". AIGA Eye on Design. Retrieved 2022-05-10.{{ cite web}}: CS1 maint: url-status ( link)
  8. ^ "What is Corporate Memphis and Why is it Everywhere?". t-art magazine. 2021-04-05. Retrieved 2022-05-11.
  9. ^ Quito, Anne (October 26, 2019). "Why editorial illustrations look so similar these days". Quartz. Retrieved 2021-02-10.{{ cite web}}: CS1 maint: url-status ( link)
  10. ^ Goree, Sam. "Yes, websites really are starting to look more similar". The Conversation. Retrieved 2022-11-16.