|City||Rehoboth Beach, Delaware|
|Branding||WRDE NBC Coast TV|
My Cozi TV (on LD2)
|Slogan||Delmarva's Own NBC Station|
Digital: 31 (
Virtual: 31 ( PSIP)
|Translators||WRUE-LD 19 (UHF) Salisbury, MD ( CP) |
(sale to Draper Holdings Business Trust pending )
(SagamoreHill of Salisbury Licenses, LLC)
|First air date||May 5, 2004|
|Call letters' meaning||Rehoboth Beach, DElaware|
|Former callsigns||W59DZ (2004–2005)|
|Former channel number(s)||Analog:|
59 (UHF, 2004–2009)
America One (2006–2007)
|Transmitter power||7.1 kW|
|Height||93.5 m (307 ft)|
|Public license information:||
WRDE-LD, virtual and UHF digital channel 31, is an NBC- affiliated television station licensed to Rehoboth Beach, Delaware, United States and serving the Salisbury, Maryland television market. The station is owned by SagamoreHill Broadcasting. WRDE-LD's studios are located on Nassau Commons Boulevard in Lewes, Delaware, and its transmitter is located on Wil King Road, southwest of Lewes.
The station first signed on the air as W59DZ on May 5, 2004; originally broadcasting on UHF channel 59, it operated at a low power, before upgrading its signal in 2005; that year, the station changed its call letters to WRDE-LP. Initially, the station ran a scroll with the callsign and city of license as a station identification, in order to meet the deadline for Federal Communications Commission (FCC) approval to keep the station's license. The station's original transmitter was located at the Nassau Valley Vineyard, directly off of DE 1 (Coastal Highway) by the Nassau Bridge. The station was originally an affiliate of Urban America Television; it changed its affiliation to America One after UATV ceased operations on May 1, 2006; WRDE-LP began airing programming from MyNetworkTV and the Retro Television Network on November 1, 2007. Then in early 2014, the RTN programming blocks were replaced with Cozi TV. The MyNetworkTV line-up shifted to 31.2 in June 2014 when NBC programming debuted on 31.1.
Originally, it planned to broadcast its digital signal from the Nassau Valley tower, but station officials decided instead to install its digital transmitter at a tower southwest of Lewes, that is also used by radio station WGMD (92.7 FM). (The station's over-the-air signal reaches as far north as Milford; as far east as Cape May, New Jersey; as far south as Ocean City, Maryland; and as far west as Seaford.) In October 2008, WRDE-LP was added on the digital cable tiers of local cable providers, including Comcast.
On April 23, 2014, it was announced that WRDE would become an NBC affiliate in June of that year. Station president Bob Backman approached NBC for an affiliation agreement after watching one of the out-of-market NBC affiliates on cable a few years earlier, dissatisfied at the lack of local news coverage focusing on the Delmarva region.   The switch gave the Delmarva Peninsula market not only its first full-time NBC affiliate, but also its first major network affiliate based in Delaware (the market's other network affiliates originate from and are licensed to Salisbury, Maryland – including ABC affiliate WMDT and CBS/ Fox affiliate WBOC-TV). The only Delaware-licensed station in the market was Seaford-licensed PBS member station WDPB, which operates as a satellite of Philadelphia's WHYY-TV.
Delmarva had been one of the few markets in the country that still lacked full service from the Big Three networks. With the affiliation switch, the station rebranded as "WRDE-NBC Coast TV," and moved the MyNetworkTV and Cozi TV affiliations to a new shared second digital subchannel.
Throughout 2014, as WRDE began its affiliation with NBC, the station's cable coverage was expanded beyond Comcast to reach Mediacom, DirecTV and Dish Network customers in Sussex County, Delaware and Dorchester, Somerset, Wicomico and Worcester counties in Maryland. Most of the station's viewership comes via cable and satellite.
On August 21, 2018, it was announced that WRDE would be sold to the Draper Holdings Business Trust, pending approval by the FCC; this would make WRDE a sister station to dual CBS/ Fox affiliate WBOC-TV (channel 16). 
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming |
|31.1||1080i||16:9||Stream1||Main WRDE programming / NBC|
|31.2||480i||4:3||Stream2||Cozi TV & MyNetworkTV|
Syndicated programming on WRDE-LD includes RightThisMinute, Extra, TMZ on TV, and Access. The latter two also include their live counterparts. In addition, the station carries college basketball, baseball and football games from the Atlantic Coast Conference through the Raycom Sports syndication service ACC Network, as well as Major League Baseball games from the Philadelphia Phillies via fellow NBC affiliate WCAU-TV in Philadelphia.
In addition to NBC programming, WRDE-LD operates the Delmarva market's Cozi TV affiliate on its LD2 subchannel. On weeknights, WRDE-LD2 also carries programs from the MyNetworkTV programming service, filling in programming for all time slots outside of the MyNetworkTV programming schedule with the Cozi TV schedule. 
In 2016, the station added a 5 p.m. newscast, WRDE News Live at 5, anchored by Anne Imanuel and Mark Edwards.
- Channel 9 branded TV stations in the United States
- Channel 31 low-power TV stations in the United States
- Channel 31 virtual TV stations in the United States
- "Digital TV Market Listing for WRUE-LD". RabbitEars.info. Retrieved July 14, 2018.
- Holland, Liz (August 21, 2018). "WBOC parent company to acquire WRDE". Salisbury Daily Times. Gannett Company. Retrieved August 21, 2018.
- Bleiweis, Jon (April 25, 2014). "Rehoboth TV station to become NBC affiliate". The News Journal. Retrieved May 12, 2014.
- "Delaware Beach Community Gets NBC Affiliate". Broadcasting & Cable. April 24, 2014. Retrieved May 12, 2014.
- RabbitEars TV Query for WRDE-LD
- "Get Cozi TV". CoziTV.com. Retrieved 25 September 2018.
- "Meet Delaware's New NBC Affiliate". Multichannel News. Retrieved 24 April 2014.
- "NBC comes to Delmarva". The Daily Times. April 26, 2014. Retrieved May 12, 2014.