WMBD-TV Article

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Wmbd 31 2011.png
Wmbd dt2 2011.png
Peoria/ BloomingtonNormal, Illinois
United States
CityPeoria, Illinois
BrandingWMBD (general)
WMBD News (newscasts)
Bounce Central Illinois
SloganCentral Illinois Proud.
Channels Digital: 30 ( UHF)
(to move to 26 (UHF))
Virtual: 31 ( PSIP)
Subchannels (see article)
Affiliations CBS
Owner Nexstar Media Group
(Nexstar Broadcasting, Inc.)
First air dateJanuary 1, 1958 (60 years ago) (1958-01-01)
Call letters' meaning World's Most Beautiful Drive
Sister station(s) WYZZ-TV
Former channel number(s)Analog:
31 (UHF, 1958–2009)
Transmitter power800 kW
822 kW ( CP)
Height193 m (633 ft)
192.4 m (631 ft) (CP)
Class DT
Facility ID42121
Transmitter coordinates 40°38′6″N 89°32′19″W / 40.63500°N 89.53861°W / 40.63500; -89.53861
WMBD-TV Latitude and Longitude:

40°38′6″N 89°32′19″W / 40.63500°N 89.53861°W / 40.63500; -89.53861
Licensing authority FCC
Public license information: Profile
Website www.centralillinoisproud.com

WMBD-TV is a CBS- affiliated television station licensed to Peoria, Illinois, United States and serving the North-Central Illinois television market. It broadcasts a high definition digital signal on UHF channel 30 (or virtual channel 31 via PSIP) from a transmitter on Pinecrest Drive in East Peoria, a section of Groveland Township, Tazewell County. The station is owned by the Nexstar Media Group, which also operates Bloomington-licensed Fox affiliate WYZZ-TV (channel 43) under a local marketing agreement (LMA) with owner Cunningham Broadcasting. The two stations share studio facilities on North University Street in Peoria.


The station signed on January 1, 1958 as the third television outlet in the Peoria market after WEEK-TV (channel 25) and WTVH (channel 19, now WHOI). Airing an analog signal on UHF channel 31, it was originally owned by John Fetzer along with WMBD radio ( AM 1470 and FM 93.3, now WPBG). All three stations took their calls from a local legend that President Theodore Roosevelt once described Grandview Drive (original home of WMBD radio) as "the World's Most Beautiful Drive." [1] WMBD radio had long been a CBS affiliate, so naturally channel 31 took over the CBS affiliation from WTVH.

WMBD-TV shared it studios along with its radio sisters on the second level of what was then the Majestic Theatre. Fetzer had previously won a construction permit for VHF channel 6 as early as 1949, but those plans were shelved when the Federal Communications Commission (FCC) made Peoria/Bloomington an all-UHF market. [2]

The WMBD stations were sold to Midwest Television Incorporated of Champaign (owner of fellow CBS affiliate WCIA) in 1960 for $1.85 million. In addition to sharing resources with WCIA, WMBD has also carried some original programming from the former. In the early-1960s, WMBD was the first Peoria station to broadcast color television. Along with WEEK-TV, it maintained a repeater, W71AE channel 71, in LaSalle in the 1960s and 1970s in order to expand its signal reach. The broadcast license for this low-powered outlet was granted on 15 November 1962. [3] A picture of W71AE's 485-foot (148 m) Rohn tower and its sixteen bay antenna is shown in a Rohn advertisement in the 1 July 1963 issue of Broadcasting. [4] [5] [6]

WMBD moved to its current location on North University Street in June 1977 and still remains Peoria's only commercial television station with studios in the city itself. It became the area's first outlet to broadcast in stereo in September 1988. In 1999, Midwest Television sold controlling interest in its Illinois television stations to Nexstar. In 2001, Midwest sold its remaining interest in WMBD, WCIA and WCFN to Nexstar while the WMBD radio stations were sold to Triad Broadcasting.

On December 1 of that year, Nexstar and the Sinclair Broadcast Group entered into a local marketing agreement (LMA) in which WMBD took over WYZZ's operations. As part of the deal, WYZZ moved into WMBD's studios in Peoria. In August 2005, a similar agreement would be established between Nexstar's WROC-TV and Sinclair's WUHF in Rochester, New York. WMBD was the last station in the market to sign-on a digital signal and has been broadcasting digital-only since February 17, 2009. [7]

On June 15, 2016, Nexstar announced that it has entered into an affiliation agreement with Katz Broadcasting for the Escape, Laff, Grit, and Bounce TV networks (the last one of which is owned by Bounce Media LLC, whose COO Jonathan Katz is president/CEO of Katz Broadcasting), bringing one or more of the four networks to 81 stations owned and/or operated by Nexstar, including WMBD-TV. [8]

Digital channels

Channel Video Aspect PSIP short name Programming [9]
31.1 1080i 16:9 WMBD-DT Main WMBD-TV programming / CBS
31.2 480i 4:3 Bounce TV
31.3 Laff
31.4 Escape


In April 2002, WMBD established a news share agreement with WYZZ. The arrangement resulted in the launch of a half-hour, prime time newscast on the Fox affiliate. Known as Fox 43 News at 9, the broadcast was originally seen every night. At some point in time, the weekend edition of the newscast was dropped. The program did not have any direct competition in the time slot until June 5, 2006 when WEEK-TV introduced its own weeknight-only prime time news program on MyNetworkTV affiliate WAOE.

On March 2, 2009, WHOI consolidated its operations with WEEK-TV. As a result, there was a noticeable increase in viewership on WMBD since this left the market with only two unique news departments that cover the area. On May 7, 2015 beginning with the weekday noon newscast, the station became the first news operation in the market to produce local news in full high definition. On the same date, WYZZ's weeknight 9 o'clock show was included in the change. In addition to its primary studios, it operates a Twin Cities Bureau on East Lincoln Street in Bloomington (that were WYZZ's original studios before entering into the LMA with WMBD).

Notable former personnel


  1. ^ Szoke, Anita. A Great View on Grandview Drive. Peoria Journal-Star, 2008-06-05.
  2. ^ List of U.S. television stations in 1949
  3. ^ "For the Record" (PDF). Broadcasting. 1962-11-26. pp. 88–89. Retrieved 2011-01-10. |section= ignored ( help)[ permanent dead link]
  4. ^ "For towers of all kinds call Rohn" (PDF), Broadcasting, p. 65, 1963-07-01, retrieved 2011-01-10[ permanent dead link]
  5. ^ Quick, Doug (2010-09-18). "Other Television History". Archived from the original on 2010-12-16. Retrieved 2011-01-10.
  6. ^ "For the Record" (PDF). Broadcasting. 1971-08-16. pp. 40–42. Retrieved 2011-01-10. Broadcast Bureau granted renewal of licenses for the following UHF sand VHF translators ... W49AA Springfield and W71AE LaSalle, both Illinois |section= ignored ( help)[ permanent dead link]
  7. ^ FCC list of full-service US TV stations, February 16, 2009
  8. ^ "Bounce TV, Grit, Escape, Laff Multicast Deal Covers 81 Stations, 54 Markets". Broadcasting & Cable. June 15, 2016. Retrieved June 21, 2016.
  9. ^ http://www.rabbitears.info/market.php?request=station_search&callsign=WMBD#station
  10. ^ "Colleen Callahan resume" (PDF). Retrieved 10 March 2013.
  11. ^ "John Coleman bio". KUSI-TV. Archived from the original on 4 April 2014. Retrieved 10 March 2013.
  12. ^ 92 SR 489, 92nd Illinois General Assembly, 21 November 2002. Retrieved 2011-04-19.
  13. ^ "Martin Savidge bio". CNN. Retrieved 10 March 2013.
  14. ^ "Anne Marie Tiernon bio". WTHR. Archived from the original on 20 May 2013. Retrieved 12 March 2013.

External links