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The April 4, 2007 front page of
|Type||Morning daily newspaper|
|Headquarters||10705 Rieger Road|
Baton Rouge, Louisiana
125,000 Sunday (March 2013)[ citation needed]
The Advocate is Louisiana's largest daily newspaper. Based in Baton Rouge, it serves the southern portion of the state, including Baton Rouge, New Orleans and Lafayette. It also publishes weekly entertainment magazines: Red in Baton Rouge and Lafayette, and Beaucoup in New Orleans.
Another newspaper, the Louisiana Capitolian, was established in 1868 and soon merged with the then-named Weekly Advocate. By 1889 the paper was being published daily. In 1904, a new owner, William Hamilton, renamed it The Baton Rouge Times and later The State-Times, a paper with emphasis on local news. 
In 1909, The State-Times was acquired by Capital City Press, a company newly founded by Charles P. Manship Sr. and James Edmonds. Manship purchased his partner's interest in 1912. In 1925, he also began publishing The Morning Advocate to focus on national news. The Manship family [ better source needed] went on to become an influential force in Baton Rouge, later adding radio station WJBO[ citation needed] and television station WBRZ-TV. 
The State-Times, an afternoon publication, ceased in October 1991. The Advocate remains the sole descendant of the original 1842 paper. The Manship family's Capital City Press company continued to own and operate The Advocate until 2013.
On October 1, 2012, under the Manships, The Advocate began printing and distributing a daily New Orleans edition. This was due to a perceived gap in the market  that materialized when New Orleans' longtime daily paper, The Times-Picayune, announced it would cut back its print publication to only three days a week.  
In March 2013, New Orleans businessman John Georges signed a letter of intent to purchase The Advocate.  Georges and his wife Dathel bought the newspaper through a holding company, Georges Media, on April 30, 2013.  The newspaper's circulation in 2013 was 98,000 (daily) and 125,000 (Sunday) as a result of its entry into and 20,000 subscriptions in the New Orleans market.[ citation needed][ needs update]
The Advocate relaunched its New Orleans edition August 18, 2013, as The New Orleans Advocate and later added The Acadiana Advocate, a third edition serving Lafayette and the Acadiana region.[ citation needed]
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David William Thomas, a Louisiana State University journalism professor, published a small Baton Rouge newspaper in the early 1920s, which was acquired by The Advocate. He then published papers in Hammond, and Minden, where he was elected mayor in 1936.
Ed Cullen's "Attic Salt" column was a feature in the paper. His book Letter in a Woodpile collected some of his Morning Advocate and NPR selections.
In 2007, the newspaper lost three of its key staff with the deaths of Capitol Bureau Chief John LaPlante, health reporter and author of "The Patient Person" columns Laurie Smith Anderson and environmental writer Michael P. Dunne. LaPlante died in Texas in a drowning accident, and Anderson and Dunne succumbed to cancer.
In 2013, two-time Pulitzer Prize winner Walt Handelsman returned to Louisiana to join The Advocate as a cartoonist and animator, and columnist James Gill moved to The Advocate from the Times-Picayune.
- "The Advocate History". theadvocate.com. Archived from the original on 2016-04-25. Retrieved 2016-04-22.
- "History of the Manship family", manshiptheatre.org. Retrieved 2016-09-21.
- Murphy, Paul. " The Advocate overwhelmed with subscribers, leaving some waiting on papers Archived October 8, 2012, at the Wayback Machine." WWLTV. October 5, 2012. Retrieved on October 10, 2012.
- Hagey, Keach (May 24, 2012). "Times-Picayune of New Orleans No Longer a Daily". The Wall Street Journal. Retrieved May 24, 2012.
- Mirkinson, Jack (May 24, 2012). "New Orleans Times-Picayune Faces Deep Cuts, Will End Daily Publication". Huffington Post. Retrieved May 24, 2012.
- "Georges signs letter of intent to buy The Advocate". The Advocate (Louisiana). March 25, 2013. Archived from the original on January 6, 2014. Retrieved 2013-03-26.
- "John Georges hands Advocate publisher's reins to Dan Shea". theadvocate.com. Retrieved 2016-04-22.
- Advocate staff (April 9, 2018). "'A perfect fit': Advocate purchases Gambit weekly, bestofneworleans.com". The New Orleans Advocate. Retrieved 2018-04-12.
- Gambit staff (April 9, 2018). "The Advocate purchases Gambit and BestofNewOrleans.com". bestofneworleans.com. Retrieved 2018-04-12.