Statista Article

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Industry Database
Founded Hamburg, Germany
(2007; 12 years ago (2007))
Key people
Friedrich Schwandt (CEO)

Statista is an online statistics, market research and business intelligence portal. It provides access to data from market and opinion research institutions, as well as from business organizations and government institutions in English, French, German and Spanish. As one of the world’s most successful statistics databases, the platform consists over 1,500,000 statistics on over 80,000 topics from more than 18,000 sources. [1] Apart from statistics, Statista also provides data on market forecasts, white paper studies, dossiers, industry reports, digital market outlooks and consumer market outlooks.


According to company information, Statista was founded in 2007 by two start-up entrepreneurs from Hamburg and currently employs around 200 database and statistical experts and editors in its German headquarters. Further offices are located in New York and London with plans of expanding further to France, Spain and China. [2] The website (previously has been accessible since May 2008. Partners and cooperations of the portal include in Germany the German Institute for Economic Research, the Allensbach Institute, the Einzelhandelsintitut EHI, the business information service Creditreform, as well as the publishing group Handelsblatt and Dow Jones publishing Group. [3] According to the homepage, Statista was chosen as German Start-Up of the Year in 2008 [4] and won the Financial Times Germany contest "Enable to Start“ in the same year. In 2010 the company was named the "Chosen Place 2010" by the initiative "Germany: Country of Ideas" [5] and awarded the European Red Herring Prize. [6] In 2014, Library Journal also awarded Statista as the Best Statistics Portal. [7] The growth of the company has been exponential in the past few years. In 2015, Statista already serviced more than 600,000 registered customers and counted around 4 million monthly user visits to the website. [3]


Statista offers statistics and survey results in the form of bar charts and tables. The main business model of the platform is offering corporate clients, educators and researchers access to quantitative data. This includes, for example, data on advertising, consumer behaviour or separate business fields. These are divided over some 20 industry categories such as e-commerce and mail order trade, media and advertising or society.

Originally started as a free service financed through advertisements, many statistics are now completely accessible for owners of a purchased account. Paying for being able to see the data is motivated by the fact that “the data concerned is relevant for decision-making; researching and preparing it is time-consuming.” But 20 percent of the statistics are still accessible for free after signing up as a so-called basic user. [8] Users are also granted the access to the Digital Market Outlook, which gives detailed insights in the development of digital marketing based on demographic and economic data.

Alongside over a million statistics, the website also possesses a study database and offers the possibility of commissioning researches to its customers.


At the end of 2011 Statista started offering a free service that provides daily infographics on current subjects from the areas of media and technology for downloading. These graphics are used by websites like Mashable, [9] Business Insider [10] or VentureBeat. [11]


In December 2015, Ströer Media acquired 78.8% stake in Statista for $62 million.


  1. ^ Müller, Martin U. (14 October 2015). "Hamburger Start-up Statista: Balken, die die Welt beschreiben" – via Spiegel Online.
  2. ^ FOCUS-Magazin: Der Herr der Daten
  3. ^ a b "Statista - The Statistics Portal". Statista.
  4. ^ "Statista ist das Start-up des Jahres -". 15 December 2008.
  5. ^ "Deutschland Land der Ideen 2010". Archived from the original on 2012-02-12.
  6. ^ "Red Herring Europe Winners 2010". Archived from the original on 2014-07-14.
  7. ^ "Best Databases 2014".
  8. ^ "Statista - eDesiderata".
  9. ^ Silverman, Matt. "Encyclopedia Britannica vs. Wikipedia [INFOGRAPHIC]". Mashable.
  10. ^ "This Year's Forbes World's Billionaires List In One Simple Infographic". Business Insider.
  11. ^ "Yahoo's fallback position: Hey, at least we're not AOL (numbers) - VentureBeat".

External links