Krackel Article

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Hershey's Krackel
Miniature-sized Krackel bar
Product type Chocolate Bar
Owner The Hershey Company
Country United States
Introduced1938; 81 years ago (1938)
Related brandsNestlé Crunch
TaglineWith its crisped rice and mouthwatering chocolate, Krackel Chocolate Bar has withstood the 'taste' of time.

Krackel is a chocolate bar made by The Hershey Company.


Krackel contains milk chocolate and crisped rice and is a competitor to Nestlé Crunch, a chocolate bar made by Nestlé. Krackel originally sold as an individual chocolate bar product until 1997, and for 17 years available only as one of the four varieties of Hershey's Miniatures until it was reintroduced as an individual candy bar in 2014. [1] [2] [3] Introduced in 1938, Krackel used to have almonds in its formula, until peanuts were then added in the recipe in 1939, but both the almonds and peanuts were removed in 1941 to be replaced with the new crisped rice balls that measure approximately 2mm. [4] The product's packaging can be identified by its distinctive red background, white lettering, and yellow fine print. [5]