|Public limited company|
FTSE 100 Component
Sir Adrian Montague|
|Revenue||£49,653 million (2017) |
|£3,068 million (2017) |
|£1,646 million (2017) |
Number of employees
|30,021 (2017) |
Aviva plc // is a British multinational insurance company headquartered in London, United Kingdom. It has about 33 million customers  across 16 countries.  In the United Kingdom, Aviva is the largest general insurer and a leading life and pensions provider.
In addition, Aviva has a focus on five markets in Europe and in Asia, the company is focused on the growth markets of China and South East Asia. Aviva is also the second largest general insurer in Canada. Aviva has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index.
The name of the company upon its formation in May 2000 was CGNU plc.  In April 2002, the company's shareholders voted to change the company name to "Aviva plc", an invented palindrome word derived from "viva", the Latin for 'alive' and designed to be short, memorable and work worldwide. 
In April 2008, Aviva announced that it would adopt the "Aviva" name as its worldwide consumer-facing brand, and that the Norwich Union brand would be phased out in the United Kingdom. 
It was created by a merger of two British insurance firms, Norwich Union and CGU plc  (itself created by the 1998 merger of Commercial Union and General Accident ) as CGNU in 2000. The Aviva name was adopted in July 2002.  Thereafter, most of the group operations, except for some strong local brands, were carried out under the uniform brand "Aviva". 
In July 2006, Aviva greatly increased its presence in the United States by acquiring AmerUs Group, a Des Moines based financial services company founded in 1896 in a $2.9 billion (£1.6 billion) deal. 
The company continued to use the Norwich Union name as a trading name in the United Kingdom until 1 June 2009, when it became formally known as Aviva within the United Kingdom. The launch was supported by a £9 million advertising campaign to promote the rebranding (one of the most expensive ever in the insurance field), with the participation of celebrities including Bruce Willis and Alice Cooper. 
In October 2009, the company decided to focus on its commercial insurance sector and demonstrate its commitment to brokers by launching their 'find a broker' facility, using the British Insurance Brokers Association search engine. To help them with this endeavour, Paul Whitehouse was recruited to play the part of a successful hairdresser running three salons. The message of the campaign focused on business insurance through insurance brokers. 
In July 2012, Aviva announced plans to sell or close 16 non core businesses in order to simplify its activities and boost shareholder returns.  As part of the plans Aviva announced the sale of its operations in South Korea and the closure to new business of its bulk-buying annuity unit in the United Kingdom. 
In December 2012, Aviva agreed to sell Aviva USA Corporation to Athene Holding for US$1.8 billion (£1.1 billion) as part of a plan to improve shareholder returns and reduce the group's capital requirements.   Athene subsequently sold the life insurance business of Aviva to Global Atlantic. 
On 13 April 2015, Aviva completed the £5.6 billion all-share takeover of Friends Life Group. Andy Briggs, current group chief executive of Friends Life, became CEO of Aviva UK Life, with Mark Wilson continuing as CEO of the enlarged Aviva Group. 
In March 2018, Aviva, controversially, announced that it "had the ability" to cancel it's irredeemable preference shares at par. This caused a wider sell off in the UK preference share market.  Also in March 2018 the company announced to spend around £600 million on so-called "bolt-on" acquisitions, that are in "Poland, Turkey, anywhere we have existing markets". 
Aviva's main activities are the provision of general and life insurance, long term savings products and fund management services. The group has around 29,600 employees and 33 million customers. Aviva Investors has £289.9 billion assets under management. 
- United Kingdom
- Canada – Aviva Canada
- China – Aviva-Cofco
- France – Aviva France
- Hong Kong
- India – Aviva India
- Italy – Aviva Italia Holding S.p.A.
- Poland – Aviva Polska (TUO, TUŻ, TFI Aviva Investors, PTE BZ WBK-Aviva, Expander)
- Taiwan – First Aviva (in traditional Chinese)
- Turkey – AvivaSA Emeklilik
Following the completion of Friends Life Group Limited in April 2015, Friends Provident International Limited is now part of the Aviva Group. 
CEO Richard Harvey retired on 11 July 2007. His successor was Andrew Moss, the former group finance director.  Moss was paid an annual base salary of £925,000 for his role as Chief Executive. 
Moss resigned on 8 May 2012 after shareholders voted down a proposed senior management pay deal which would have seen Moss increase his basic pay by 5% despite several years of Aviva underperformance.  John McFarlane was appointed to the board of Aviva plc in September 2011. Following the departure of Aviva’s CEO, Andrew Moss, McFarlane assumed the role of executive deputy chairman and became executive chairman on 1 July 2012. 
On 20 November 2012, Aviva announced that Mark Wilson had been appointed CEO, starting 1 January 2013.  On 12 September 2014, Aviva announced that Sir Adrian Montague would become non executive chairman, on the retirement of John McFarlane at the Aviva AGM in April 2015. . On 9 October 2018, the Aviva Board announced Mark Wilson was to step down, remaining as part of the company until April 2019 though on garden leave; with Sir Adrian Montague assuming executive responsibilities in the interim whilst a replacement candidate is sought. 
In May 2008 Aviva became Norwich City Football Club's main sponsor. In a 2009 television advert starring Paul Whitehouse they feature a Plymouth Argyle F.C. fan who uses Aviva car insurance followed by a Green Army chant.  It also acquired the naming rights for the redeveloped Lansdowne Road stadium in Dublin, Ireland, and will now be called the Aviva Stadium. 
In 2010, Aviva also took over sponsorship of rugby union's English Premiership from Guinness. The initial four-year sponsorship deal saw £20 million invested into club Rugby.  In July 2013, Aviva extended its title sponsorship of the Premiership until July 2017. 
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- Note: taken over by Commercial Union in 1905
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