Draft:TemplateMonster

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  • Symbol opinion vote.svg Comment: The article has not been substantially changed from the essentially "bulleted" format declined previously. Sources rely too much on interviews, blogs, and directory entries, which do not contribute to notability or provide independent information. If independent and reliable sources have not covered the company in substantial depth, we should not have an article about it. Seraphimblade Talk to me 22:48, 15 December 2019 (UTC)
  • Symbol opinion vote.svg Comment: Still has issues with reading like a website history. Need to connect more external references to the article, not leave them at the bottom of the article. Need neutral reviews both good and bad about the site. I removed the customer service section as that was advertising. AngusWOOF (barksniff) 20:45, 7 August 2019 (UTC)
  • Symbol opinion vote.svg Comment: This reads like a corporate brochure with history. Needs to connect references to the article and be neutrally presented. AngusWOOF (barksniff) 14:19, 25 July 2019 (UTC)

TemplateMonster
IndustryWeb Design, Internet
Founded2002
HeadquartersNew York City
Number of employees
300+

TemplateMonster is a digital marketplace of web design products and services,  headquartered in the United States. The company was founded on May 24, 2002,[1]. As of 2019, the company has about 26,000 different products including web templates, themes, landing pages, graphics, presentations, plugins, and customizations.[2]According to Alexa, TemplateMonster is among the 3 500 most visited web sites in the world.[3]

History[edit]

In 2002, TemplateMonster started with producing HTML, PSD and Flash website templates, as well as custom corporate style (for example, logo templates) that represented ready-made web sites, allowing to replace default content with text and graphics generated by an end-user.[4]

In 2005, when E-Commerce web sites gained popularity, TemplateMonster introduced custom online store templates built for Zen Cart engine and, later, for Magento, Prestashop, OpenCart and Virtuemart, allowing to create a web store, that includes product management, payment, shipping and other options.

Following the fast evolution of content management systems (CMS) TemplateMonster adds themes for Wordpress, Joomla, and Drupal to the inventory starting from 2006.[5]

In 2008, TemplateMonster established partnership with MotoCMS.com and started selling MotoCMS templates, based on a proprietary content management system. Founder of MotoCMS.com Demetrio Fortmant joined TemplateMonster as COO later.[6]

In 2013, Shopify themes and Wix templates, that represent SaaS web site solutions, were added to TemplateMonster inventory.

TemplateMonster team released its first multipurpose WordPress theme Monstroid in 2016. Originally, the theme was based on the Cherry framework, a custom product from TemplateMonster production team. Early 2017, Monstroid 2 was released, the original theme got a complete makeover. In 2018, Monstroid 2 theme was significantly updated now becoming compatible with Elementor builder.[7]

In 2017 TemplateMonster changed business model, from product company to digital marketplace, and invited third-party authors to sell digital goods, not limited to web templates only, but also including graphics, presentations and admin templates.[8]

In 2018, TemplateMonster Loyalty Program was added and according to it a part of a buyer’s payment was returned back to the client account balance after the purchase.

In 2019, TemplateMonster introduced a subscription-based service ONE, that allows downloading items under several subscription licenses.[9]

Criticism[edit]

Web templates produced by TemplateMonster are claimed to be easy to use for users with no coding skills, however according to some reviews extra programming skills may be required for making advanced modifications, while the complexity of a template also depends on a web platform it is based on.[10]

References[edit]

  1. ^ https://www.crunchbase.com/organization/templatemonster#section-overview 2002
  2. ^ "Template Monster Guest Interview: Our Quick Chat with David Braun" (Interview). November 16, 2016.
  3. ^ "templatemonster.com Competitive Analysis, Marketing Mix and Traffic - Alexa". www.alexa.com.
  4. ^ "TemplateMonster: David Braun's Marketing and Affiliate Success Story". Freemius (Interview). February 13, 2019.
  5. ^ "WordPress themes available". April 13, 2006.
  6. ^ "An Interview with Demetrio Fortman, the COO of TemplateMonster". Mouseflow: Easy Conversion Analytics (Interview). Interviewed by Evan Hill. January 10, 2017.
  7. ^ "The Monstroid WordPress Themes Evolution [2016 to 2018]". hackernoon.com.
  8. ^ "Now Official! TemplateMonster Has Become a Digital Marketplace". August 8, 2017.
  9. ^ "What includes ONE by TemplateMonster? Full Review!". www.bootstrapzero.com.
  10. ^ "TemplateMonster Review".

External links[edit]