Draft:Synthetic Reality

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  • Symbol opinion vote.svg Comment: Of the cited sources, only one uses the term. A better approach to the subject would be to improve Simulacrum. Worldbruce (talk) 13:16, 26 September 2019 (UTC)
  • Symbol opinion vote.svg Comment: This draft has external links in the article body. They are not permitted. External links should be in the external link section at the foot of the article. The use of external links in the article body is frequently associated with advertising and promotionalism. Robert McClenon (talk) 22:11, 27 April 2019 (UTC)

** Not to be confused with Virtual reality or Augmented reality.

Synthetic reality (SR) [or synthetic media] is a computer-generated replica of a human being (2D or 3D) which possesses that human’s exact look, tone of voice, and facial expressions. It is able to communicate independently or by design (puppeteering). SR is created using an advanced application of Computer-generated Imagery named Computer Generated Video (CGV) technology, which is an advanced form of artificial intelligence which is based on neural networks technologies. These can include Generative Adversarial Networks (GANs), Text To Sound (TTS), Recurrent Neural Nets (RNNs), Long-Short-Term-Memory (LSTM), and other more specific attributes of these neural nets which are subsets of RNN (Recurrent Neural Nets). This AI technology is used to create a dialogue where letters together over time have a meaning (words and sentences) and video frames together also develop a meaning (actions).

Hossein Rahnama, a visiting professor at the MIT Media Lab, explains[1] that technology is reaching a new level of data maturity, “... where we can represent someone’s identity, and reliably predict responses.”

As Cortana, Alexa, and Siri are becoming a natural daily assistant for many people, they are paving the way for new applications of synthetic reality that open up multiple channels for monetization.

Applications of synthetic reality

From digital influencers to digital celebrities, more people are creating a digital replicas of themselves or their loved ones, like the Dadbot[2]. Another example is using virtual therapists[3] to help veterans open up about their PTSD[3].

Evolution of synthetic reality

The rise of SR began in the fashion industry. Computer-generated synthetic models[4] have become artificial influencers in social media. Despite the fact that they are known to be digitally rendered, they still gain followers and popularity, to the extent that brands are using them to promote their products. Prominent examples are synthetic reality influencers including Lil Miquela, Blawko22[5], and BermudaiBai[6] created by Brud[7], as well as the model Imma created by Tokyo-based Modeling Cafe.[8]

We are seeing a growing number of big brands turning to SR[9] and producing digital brand ambassadors that are completely fabricated. Some of them even become recording artists.

Another Swedish company scans models to create a perfect replica of a living model and uses that mold for creating new catalogs.

Companies like Synthesia Technologies offer “professional face replacement” services which can alter a presenter or actor's expressions and dialogue to allow the content to be seamlessly translated into different languages.[10]

The process of capturing and transforming a live actor into an SR set is called performance and facial capture. This process requires manually removing (cleanup) enormous amounts of data that distorts the quality of the synthetic representation.[11]


  1. ^ "Future of Digital Identity and Augmented Eternity - Hossein Rahnama -2bAhead Berlin".
  2. ^ Vlahos, James. "A Son's Race to Give His Dying Father Artificial Immortality". Wired.
  3. ^ a b Gonzalez, Robbie (2017-10-17). "Virtual Therapists Help Veterans Open Up About PTSD". Wired.
  4. ^ "2018 was the year AI influencers and digital models took over fashion". Dazed.
  5. ^ "These Eerie Social Media Stars Aren't Even Real People". HuffPost.
  6. ^ "We Can't Get Enough of This Drama Between Two 'Virtual Instagram Influencers'". Elle.
  7. ^ "The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley". Techcrunch.
  8. ^ "This Is Not A Human Fashion Model, But A CG Person". Kotaku.
  9. ^ "Instagram star isn't what she seems. But brands are buying in". CNN Business.
  10. ^ "3. Digital humans become even more lifelike". Foundry.
  11. ^ "Synthetic realities". Fjord.