Draft:Serial Box

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Serial Box
Serial Box 2019.jpg
Type of site
mobile app,
digital platform
Founder(s)Molly Barton
Julian Yap
LaunchedSeptember 2015; 4 years ago (2015-09)

Serial Box is a premium digital audio and reading platform and publisher that delivers ongoing stories via online and mobile in short, serialized installments. Designed for consumption on smartphones in either audiobook or e-book format, users can read or listen to each weekly episodic installment.

The installments are typically 25 minutes to read or about an hour to listen, and are delivered to consumers via mobile apps. The company also produces original fiction with a focus on science fiction, fantasy, mystery, crime and thrillers. Users can use the Serial Box mobile app (on iOS or Android) to access both audio and text and even toggle between them.[1]

NPR called Serial Box “the HBO of reading” and BuzzFeed named it a “Must Have app for 2018.”[2]


Launched on September 16, 2015 by co-founders Molly Barton, former Global Digital Director at Penguin Random House, and Julian Yap, a former lawyer, with the idea to create original books like a television series.[3]

Combining the production and release style of television, the convenience of podcasts, and high quality storytelling from top publishers, the model takes away the time barrier associated with consuming serialized fiction and novels. New serials are released each week and roll out in seasons of 10-16 episodes, similar to television shows. Each episode is designed to be either a 25 minute read or 60 minute listen-time.[4]

In March 2019, Serial Box announced a deal with Marvel Entertainment to create original stories, in audio and reading formats, based on Black Panther, Black Widow, Jessica Jones, and Thor. To produce the series, Serial Box will tap its roster New York Times bestselling and award-winning authors. The first Marvel project to launch on Serial Box will be Thor, slated to debut in the summer of 2019. The Thor writing team is led by Aaron Stewart-Ahn, who co-wrote the screenplay for 2018 horror film Mandy with director Panos Cosmatos. Other writers enlisted for the Thor series include Brian Keene, Jay Edidin and Yoon Ha Lee.[5]


Serial Box raised $1.6 million in 2017 from investors including Canada’s Boat Rocker Media and individual investors including Richard Sarnoff, former chairman of Bertlesmann, and Mattias Lundgren, CEO of Sweden’s Word Audio Publishing.[6]

In 2019, the company announced it raised $4.5 million in seed funding led by Boat Rocker Media, with participation from Forerunner Ventures, 2929 Entertainment co-founder Todd Wagner and Japanese business intelligence and media firm Uzabase.[7]


  1. ^ Dawn, Randee (September 28, 2015). "'HBO for reading': Serial Box delivers new fiction to your phone in TV-style episodes". Today Show.
  2. ^ Neary, Lynn (July 26, 2016). "Can Serialized Fiction Convert Binge Watchers Into Binge Readers?". NPR.
  3. ^ Locke, Charley (September 14, 2016). "THIS EBOOK PUBLISHER DOESN'T HAVE AUTHORS. IT HAS WRITERS' ROOMS". Wired.
  4. ^ Liptak, Andrew (August 15, 2015). "Serial Box Aims To Reinvent Storytelling For The Web". io9 | Gizmodo.
  5. ^ Spangler, Todd (February 28, 2019). "Marvel to Create Episodic Superhero Stories Based on Black Panther, Thor and Other Characters". Variety.
  6. ^ Reid, Calvin (February 21, 2018). "Serial Box Snags $1.65M in Funding". Publisher's Weekly.
  7. ^ Ha, Anthony (March 8, 2019). "Digital publisher Serial Box raises $4.5M". TechCrunch.