Richard Flohil

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Richard Flohil
Born (1934-06-24) 24 June 1934 (age 85)
Selby, Yorkshire, England
NationalityCanadian and British
OccupationMusic promoter, publicist, writer, editor, music manager, music festival
Years active1955–present

Richard Flohil (born 1934) is a Canadian music promoter, publicist, music manager, former Mariposa Folk Festival[1] artistic director and journalist based in Toronto.[2][3] Richard now runs a public relations company, Richard Flohil and Associates.[4][5][6][7][8]

Publicist and concert promoter[edit]

Richard Flohil has been involved in the Canadian music industry for 60 years[9][10][11] as a publicist handling PR or serving as promoter for numerous artists such as K.d. lang[12], Loreena McKennitt[13], Serena Ryder[14] [15][16][17], Muddy Waters, BB King, Long John Baldry, Ian Tyson, Good Lovelies, Shakura S’Aida, The Jerry Cans, Irish Descendants, Jeff Healey[18][19], Ry Cooder, Miles Davis, Stephane Grappelli, Benny Goodman, John Prine, Leon Redbone, Honeyboy Edwards, Bobby Bland, Downchild Blues Band, Alejandra Ribera, Ani DiFranco.[20][21][22], Moscow Apartment. Because of his extensive knowledge of the music industry Flohil has been invited to participate to discussions with the Canadian Heritage Committee in Ottawa about the future of Canadian music.[23]

Music manager[edit]

Flohil also briefly acted as music manager early on in the career of several artists, namely the The Jerry Cans[24] and Moscow Apartment[25]. Flohil had previously managed Downchild Blues Band for several decades[26][27][28].


Flohil co-founded the weekly trade magazine The Record[29], edited the Canadian Composer magazine for over 20 years[30] and has been writing articles about musicians and the music industry for nearly 60 years.[31][32][33] [34][35][36] Flohil also edited the book Juno Awards 2000.[37]

Folk festivals[edit]

In addition to his involvement with the Mariposa Music Festival as programming director, Richard Flohil is a regular guest speaker at international music festivals and events in Canada, such as the Edmonton Folk Festival, the Calgary Folk Music Festival, the Winnipeg Folk Festival, and the Hillside Festival.[38][39]

Awards and nominations[edit]

1999: Golden Porcupine For Lifetime Achievement Award[40]

2005: Blues Booster Award[41], Toronto Blues Society

2006: Estelle Klein Award[42], Folk Music Ontario

2009: Special Achievement Award[43], SOCAN

2010: Spirit of Folk Award[44][45][46], Folk Alliance International

2010: Keeping the Blues Alive Publicist of the Year Award[47], Blues Foundation, Memphis, Tennessee

2016: Unsung Hero Award[48][49], Canadian Independent Music Association


  1. ^ "The Mariposa Folk Festival: A History by Michael Hill".
  2. ^ "Mariposa Folk Foundation | Hall of Fame".
  3. ^ "Mariposa Folk Festival 69 · York University Libraries – Clara Thomas Archives & Special Collections online exhibits".
  4. ^ "Mariposa Folk Festival – July 6–9 in Orillia Ont.: The Flohil report". 12 July 2018.
  5. ^ "Music promoter Richard Flohil reflects on a six-decade career – The Star". Toronto Star.
  6. ^ "Richard Flohil".
  7. ^ "Richard Flohil, music publicist and concert promoter". Roam New Roads. 4 May 2016.
  8. ^ "Have Not Been the Same: The CanRock Renaissance, 1985–1995".
  9. ^ "Music Memory – Richard Flohil" – via Jazz FM 91.
  10. ^ "Hifi Salutes: Richard Flohil, music publicist and concert promoter" – via Road New Roads.
  11. ^ "Music promoter Richard Flohil reflects on a six-decade career". Toronto Star.
  12. ^ "Feature Article: k.d. lang – Canadian Music Hall of Fame Inductee".
  13. ^ Celtic dreams
  14. ^
  15. ^ "In-D-Exposure, 2nd Edition: Ryder and Ruthledge" – via Blog TO.
  16. ^ "An idol in the making: Serena Ryder opens up on depression and a music career poised for greatness". The Globe and Mail.
  17. ^ Head, Live Music. "Richard Flohil".
  18. ^ "Jeff Healey recovering from lung cancer surgery" – via CTV News.
  19. ^ "Out of Darkness: The Jeff Healey Story".
  20. ^ "A Conversation With ... Richard Flohil". FYIMusicNews. 10 June 2016.
  21. ^ {{cite web|The Blues Foundation| Richard Flohil, Toronto, Ontario Canada. Retrieved 11 February 2019
  22. ^ "Richard Flohil's top three music moments". The Globe and Mail.
  23. ^ "Mr. Richard Flohil at the Canadian Heritage Committee –".
  24. ^ "At folk fest, the talk can be as good as the tunes" – via The Calgary Herald.
  25. ^ "Richard Flohil – Mundial Montréal".
  26. ^ "Richard Flohil" – via Not in Hall of Fame.
  27. ^ "Downchild Still Rockin' 28 Years On". Billboard.
  28. ^ "Music Biz Veteran Richard Flohil Celebrates 85th Birthday with Charity Concert" – via Samaritan Mag.
  29. ^ "The Record". Encyclopedia of Music in Canada. Retrieved 30 August 2019.
  30. ^ "Rush: Living the Rock and Roll Lifestyle – The Canadian Composer Magazine – January 1975".
  31. ^ Young, David (8 September 2005). "The CBC and the Juno Awards". Canadian Journal of Communication. 30 (3). doi:10.22230/cjc.2005v30n3a1549 – via
  32. ^
  33. ^
  34. ^ Richard Flohil Interview - 2011 Songwriter's Market by Editors of Writer's Digest Books.
  35. ^ Richard Flohil Interview – Is This Live?: Inside the Wild Early Years of MuchMusic: The Nation's Music Station by Christopher Ward.
  36. ^ Flohil, Richard (5 July 1975). "A Week in the Life of a PR Person" (PDF). RPM Magazine. 23 (19) – via
  37. ^ Richard (ed) Flohil (Author). "Juno Awards 2000: Richard (ed) Flohil: Books". Retrieved 21 August 2019.
  38. ^ "Richard Flohil's War Stories @ Prince's Island Park. 2015 Calgary Folk Music Festival –".
  39. ^ "Toronto Blues Society – " Keynote Speaker".
  40. ^ "Porcupine Awards, by Steve Fruitman".
  41. ^ "Toronto Blues Society – " Veteran Music Promoter Richard Flohil to be honoured with Blues Booster Award".
  42. ^ "FMO Award Winners :: Folk Music Ontario".
  43. ^ "Rush, Stompin' Tom among SOCAN Award winners – The Star". Toronto Star.
  44. ^ "Folk Alliance International".
  45. ^ "Rush, Stompin' Tom Connors among SOCAN Award winners – CTV News".
  46. ^ Torontoist (27 June 2014). "Urban Planner: June 27, 2014". Torontoist.
  47. ^ Publicist Sarah French Awarded Keeping The Blues Alive Award from The Blues Foundation. Retrieved 11 February 2019
  48. ^ "CIMA Award Winners: What Was Said". FYIMusicNews. 15 June 2016.
  49. ^ "Gala Awards – Canadian Independent Music Association".

External links[edit]