Julia Haart

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Julia Haart
Born (1971-04-11) 11 April 1971 (age 48)
Moscow, Russia

Julia Haart (born 1971 as Yulia Leibov) is an American fashion designer and entrepreneur. Haart is the Chief Executive Officer and Chief Creative Officer of Elite World.

In 2013, Haart launched her namesake shoe collection, which ended when she joined La Perla in 2016.[1] She joined the Italian luxury house as Creative Director.[2] In 2019, she was appointed Chief Executive Officer of Elite World, the world's largest network of model management agencies.[3]

Early life[edit]

Yulia Leibov was born in Moscow in 1971. At age 3, Leibov and her immediate family immigrated to Rome, then to Vienna, before settling in Austin, Texas at age five. Leibov's parents were strict followers of the Heimishe yeshivishe sect of Ultra-Orthodox Judaism. At age 11 Leibov and her family moved to the insular Chasidic community in Monsey, New York. Leibov attended Bais Yakkov Girls school. After graduating Leibov became a teacher of ultra orthodox Jewish philosophy. After leaving the community in 2013, Haart founded her shoe company, Julia Haart. In 2016, she joined La Perla as Creative Director. In 2019, she became CEO and CCO of Elite World.[4] She currently lives in New York with her husband Silvio Scaglia.


Julia Haart the brand[edit]

In 2013, Haart launched her shoe collection, creating a high heeled shoe that evenly distributes pressure across the entire foot. To do this, she partnered with an Italian ski boot engineer and a German company that creates a gel used to insulate the NASA space station.[5]

Haart had two global patents pending relating to the comfort and wearability of her shoe design.

La Perla[edit]

Following her appointment as Creative Director of La Perla, Haart launched a new approach to ready-to-wear for the company.[6] At La Perla, Haart created the first stretch Leavers Lace, and launched a collection of ready-to-wear with built-in support. Pieces were sold both in dress size and bra size.

For her Fall/Winter 2017 fashion show, Haart constructed a “La Perla Manor” runway show, where Naomi Campbell, Lindsey Wixson, Sasha Pivovarova and Kendall Jenner walked.[7]

Haart is known for her 2017 Met Gala dress designed for Kendall Jenner. The gown consisted of 85,000 Crystals affixed to a single string[8]

Elite World[edit]

In 2019, Haart was appointed Chief Executive Officer and Chief Creative Officer of Elite World. Elite World represents more than 3500 models with global brands including Elite Model Management, Women Model Management, The Society Model Management, Supreme, 360, Stage, and the Creatives. Elite World top talent in the network include Kendall Jenner, Rita Ora, Adriana Lima, Irina Shayk, Behati Prinsloo, Josephine Skriver, Izabel Goulart, Liu Wen, Willow Smith, Jasmine Sanders, and Jourdan Dunn.

Under Haart, Elite World launched a model lifestyle fashion division titled E.1972.[9]


  1. ^ www.vogue.com/article/la-perla-julia-haart-creative-director/amp
  2. ^ "La Perla Announces New Creative Director". vogue.co.uk. Retrieved 2016-08-25.
  3. ^ https://wwd.com/business-news/media/julia-haart-appointed-ceo-of-elite-world-1203089986/
  4. ^ https://wwd.com/business-news/media/julia-haart-appointed-ceo-of-elite-world-1203089986/
  5. ^ "Julia Haart Giving Advice to Women Working in Male Dominated Industries". forbes.com. Retrieved 2017-04-28.
  6. ^ "La Perla's wisdom: Creative director Julia Haart's mission of transformation". drapersonline.com. Retrieved 2018-02-13.
  7. ^ "Julia Haart Is Making La Perla About More Than Just Sexy Lingerie". observer.com. Retrieved 2017-03-15.
  8. ^ "Kendall Jenner Wore 85,000 Crystals Held Together By a Piece of String to the Met Gala". elle.com. Retrieved 2017-05-01.
  9. ^ "Elite World to Launch Fashion Brand". wwd.com. Retrieved 2019-02-19.

External links[edit]

Vogue Business | https://www.voguebusiness.com/companies/elite-ceo-julia-haart-interview | Friday, December 13, 2019

Gala | Monday, January 1, 2018 | PRINT

Financial Times: How To Spend It | https://howtospendit.ft.com/womens-style/202348-glamorous-daywear-that-channels-luxe-lingerie | Tuesday, December 12, 2017

Vogue.com | https://www.vogue.com/fashion-shows/pre-fall-2018/la-perla | Tuesday, November 28, 2017

Elle Russia | Sunday, October 1, 2017 | PRINT

Vogue Russia | Tuesday, August 1, 2017 | PRINT

TheCut.com | https://www.thecut.com/2017/05/julia-haart-la-perla-creative-director-daily-routine.html | Tuesday, May 16, 2017

Forbes | https://www.forbes.com/sites/lisaroepe/2017/04/28/advice-for-women-working-in-male-dominated-industries-from-la-perlas-julia-haart/#4919fe02b2a8 | Friday, April 28, 2017

Observer.com | http://observer.com/2017/03/julia-haart-is-making-la-perla-about-more-than-just-sexy-lingerie/ | Wednesday, March 15, 2017

Harper's Bazaar UK | Wednesday, March 1, 2017 PRINT

Forbes | https://www.forbes.com/sites/karenhua/2017/02/10/new-york-fashion-week-fall-winter-ready-to-wear-2017-la-perla-kendall-jenner-naomi-campbell/#5f2214537c95 | February 10, 2017

The Telegraph | https://www.telegraph.co.uk/fashion/new-york-fashion-week/woman-feeling-confident-comfortable-naomi-campbell-models-whole/%7C Friday, February 10, 2017

South China Morning Post | https://www.scmp.com/lifestyle/fashion-luxury/article/2067853/beyond-bedroom-why-la-perla-creative-director-julia-haart | Friday, February 6, 2017

Wmagazine.com | https://www.scmp.com/lifestyle/fashion-luxury/article/2067853/beyond-bedroom-why-la-perla-creative-director-julia-haart | Monday, February 6, 2017

Harper's Bazaar China | Wednesday, February 1, 2017 | PRINT

Harper's Bazaar USA | https://www.harpersbazaar.com/fashion/designers/a20005/whats-new-in-lingerie/ | January 18th, 2017

En.vogue.fr | https://www.vogue.fr/fashion/fashion-news/articles/4-questions-to-julia-haart-new-creative-director-of-la-perla/45528 | Thursday, August 25th, 2016

Vogue.com | https://www.vogue.com/article/la-perla-julia-haart-creative-director | Wednesday, August 24, 2016