Draft:Jorge A. Ruiz

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Jorge Arturo Ruiz Montaño (born May 20, 1963) is an American entrepreneur and businessman, founder and CEO of Finconecta, a financial technology enterprise based in Miami. Florida[1]. He is notable for driving technological innovation in the financial industry and previously served as the Director of Global Digital Acceleration at Citibank [2]. His contribution in fintech has particularly been focused in Latin America, often advancing and creating opportunities for Latin digital banking technology solutions to gain recognition in global markets [3][4].

Ruiz presenting a commercial alliance between Finconecta and a Mexican payment processing company.

Early career[edit]

Ruiz was born in La Paz, Bolivia. He attended the University of North Texas and graduated in 1987 with a Bachelor of Arts in Finance. In his early career in Bolivia, Ruiz co-founded Daza Software, a software company focused in serving financial institutions in Bolivia, Peru and Panama [5]. Furthermore, Ruiz co-founded Bisa Bolsa the first broker dealer house in Bolivia, which he managed from 1993 to 1995. Under his management, Bisa Bolsa launched two programs: Bisa Premier and Bisa Capital. Following this tenure, he became the CEO of Bisa Seguros, the largest insurance company in Bolivia. Thereafter Ruiz became Vice-President of Banco Bisa in 1997 and was in charge of the bank's investments, marketing, consumer banking and subsidiaries.


Ruiz joined Citibank in 1998 where he served at various positions for Latin America with growing importance over the years. Some of his more notable roles in the company include Managing Director for Latin America, head of Credit Risk Management Services, and head of Business Development and Digital Banking for Latin America.[6]

The "Citi Mobile Challenge" initiative presented financial technology companies, the opportunity to present and incorporate their solutions into Citi's core digital capabilities, accelerating the bank's development through Crowdsourcing solutions and generating an Open banking strategy. [7] [8][9]


The Finconecta network is composed of more than 200 fintech companies spread out in 60 different countries and several Financial institutions (FIs) that come together to accelerate the digital transformation of banks and other FIs. The platform has provided fintech integration services to several financial institutions, particularly in the Developing World.[10]

The core idea behind the program is to increase collaboration and enhance inter-operability between players in the new connected ecosystem of solutions and in the process foster the rapid growth of the financial industry globally.[11] The company often partners with the Inter-American Development Bank and the Netherlands Development Finance Company (FMO) in order to provide fintech innovation programs designed to accelerate the digitalization of the financial industry and promote financial inclusion through innovative technologies. [12]

Awards and distinctions[edit]

  • Retail Digital Banker of the Year 2014 by Retail Banker International.[13]
  • Best Internet Banking Award 2014[14]
  • Endeavour Entrepreneur.[15]


  1. ^ Jul 2; 2018 (2018-07-02). "Finconecta, A Miami-Based Company, Selected at Milan's Endeavor International Selection Panel". Miami. Retrieved 2019-07-08.
  2. ^ "Citi | Latin America | About Us | Leadership Team | Jorge Ruiz". www.citigroup.com. Retrieved 2019-07-08.
  3. ^ June 2014, 3rd. "Citi names finalists for Latin America Mobile Challenge 2014". FinTech Futures. Retrieved 2019-07-08.
  4. ^ "Citi Latin America hosting virtual hackathon with $60K in cash prizes". The Starting Gate. Miami Herald. Retrieved 2019-07-08.
  5. ^ "Daza Software – Especialistas en software financiero bursátil" (in Spanish). Retrieved 2019-07-08.
  6. ^ "Citi | Latin America | About Us | Leadership Team | Jorge Ruiz". www.citigroup.com. Retrieved 2019-07-08.
  7. ^ "Citi's Ruiz Uses Hackathons, Red Bull to Move Mobile Apps Forward". American Banker. Retrieved 2019-07-08.
  8. ^ "Citi Mobile Challenge: Bringing Startups One Step Closer to the Financial Technology World". The Epoch Times. 2014-11-13. Retrieved 2019-07-08.
  9. ^ "Citi competition attracts 21 financial start-ups to Jerusalem". Jerusalem Post. Retrieved 2019-07-08.
  10. ^ "home 3". Finconecta. Retrieved 2019-07-08.
  11. ^ "FINCONECTA, the Bridge Between Financial Institutions and FinTech Companies". Fern Software. 2017-11-15. Retrieved 2019-07-08.
  12. ^ "Jorge Ruiz | FinConecta". jorgeruiz.tech. Retrieved 2019-07-08.
  13. ^ "Winners of 29th global retail banking awards announced". Retail Banker International. Retrieved 2019-07-08.
  14. ^ "Citi | Latin America | Global Finance Recognizes Citi Latin America In Thirty Three Categories Of The "World's Best Internet Banks In Latin America 2014 Awards"". www.citigroup.com. Retrieved 2019-07-08.
  15. ^ "Jorge Ruiz". Endeavor. Retrieved 2019-07-08.