Hily

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Hily
Hily Logo.png
Initial releaseAugust 14, 2017; 2 years ago (2017-08-14)
Stable release
4.0 / August 2, 2019; 3 months ago (2019-08-02)
Operating systemiOS, Android
Websitehily.com

Hily is an online dating application that employs machine learning and artificial intelligence to match prospective partners.[1] Named as an acronym for “Hey, I Like You”, the app is designed to recommend potential matches by analyzing users' backgrounds, interests, and app activity.[2] The app's registration options for gender include male, female, and non-binary.[3]

Hily was initially released in August 2017.[4] According to TechCrunch, the app had 35,000 users during its closed beta stage in October 2017.[5] Hily later acquired additional users through a partnership with Snapchat.[6][7] In August 2019, the app was reported to have 5 million users.[2]

History[edit]

Hily was co-founded by Yan Pronin and Alex Pasykov.[5][8] The concept for the app originated from Pronin's professional background in analytics and statistical modeling.[5] Hily was designed to connect prospective partners based on similar interests, instead of geographic location and physical attractiveness.[9][10] On August 14, 2017, the app launched in the United States.[4] Hily later targeted new female users through an advertising campaign on Snapchat.[7][3] Beginning in March 2019, the app expanded to the European market with releases in the UK, Ireland, and France.[11]

In May 2019, Hily was ranked the fourth most downloaded dating app in the U.S. for the first quarter of 2019.[12] The following August, the app was reported to have 5 million users and rank among the top three dating apps in U.S. consumer spending for the second quarter of 2019.[2][13]

Operation[edit]

Artificial Intelligence[edit]

Hily employs machine learning and statistical algorithms.[1] The app analyzes data such as depth of dialogue, word choice, and mutual likes to identify profiles with a high probability for a match.[9][14] In August 2018, Aime Williams of FT Magazine commented that Hily's monitoring of users' verbal exchanges "takes things a step further" than competitor geosocial networking apps.[9]

Security[edit]

Hily's user platform requires account verification through live photo capture, uploading a photo of an official ID, or Facebook integration.[5] In September 2017, Josiah Motley, senior editor for KnowTechie, referred to Hily's verification process by stating, "While no system is perfect, it’s a promising step in the right direction."[1]

Communication[edit]

Hily's matchmaking interface is navigated by swiping right to "like" a profile and left to display the next potential match.[15] The app provides user notifications when a profile is liked.[3] After a "mutual like", users are prompted to utilize the messaging feature.[14] Users communicate via text messages, GIFs, photos, and video.[2]

Business model[edit]

Hily is distributed under a freemium business model.[2] The app is free to download and use, while additional features are accessed via a paid premium subscription plan called Hily Elixir.[2]

References[edit]

  1. ^ a b c Motley, Josiah (September 26, 2017). "Dating app Hily uses machine learning to make better matches". KnowTechie. Retrieved March 13, 2019.
  2. ^ a b c d e f "Hily Review". Dating Site Reviews. 3 August 2019. Retrieved 15 August 2019.
  3. ^ a b c Kreig, Hannah (February 19, 2019). "Thirst Trap: Swipe right on online dating". The Daily of the University of Washington. Retrieved March 13, 2019.
  4. ^ a b "Hily Profile". SensorTower. Retrieved March 13, 2019.
  5. ^ a b c d Butcher, Mike (October 5, 2017). "Hily dating app uses AI and identification to improve safety and potential matches". Techcrunch. Retrieved March 13, 2019.
  6. ^ Daniel, Ellen (December 7, 2017). "Could dating apps be key to Snapchat's happy ending?". Verdict. Retrieved March 13, 2019.
  7. ^ a b "How a Dating App Reached Thousands of Female Users on Snapchat". Fanbytes. Retrieved March 13, 2019.
  8. ^ Way, Hermione (August 5, 2019). "Dating App Hily Celebrates 1 Billion Likes" (Press release). PR Fire. Retrieved August 15, 2019.
  9. ^ a b c Williams, Aime (August 14, 2018). "Facebook is turning matchmaker. Is this a good thing?". FT Magazine. Retrieved March 13, 2019.
  10. ^ Jackson, James (November 6, 2017). "How a Matchmaking AI Conquered (and Was Exiled) from Tinder". Motherboard. Retrieved March 13, 2019.
  11. ^ Whitlock, Dominic (11 July 2019). "Hily Begins European Roll Out With French Launch". Global Dating Insights. Retrieved 15 August 2019.
  12. ^ "Top Dating Apps in the U.S. for Q1 2019 by Downloads". SensorTower. 14 May 2019. Retrieved 12 August 2019.
  13. ^ Captain, Sean (27 August 2019). "Match.com's dating coaches might help save modern love". Fast Company. Retrieved 9 September 2019.
  14. ^ a b Smith, Chris (March 14, 2018). "Anxiety and online dating: My real experience with the Hily dating app". KnowTechie. Retrieved March 13, 2019.
  15. ^ Hossain, Anwar (October 27, 2017). "Four Innovative Companies Using Machine Learning To Better Serve Users". Benzinga. Retrieved March 13, 2019.

External links[edit]