|Initial release||August 14, 2017|
4.0 / August 2, 2019
|Operating system||iOS, Android|
Hily is an online dating application that employs machine learning and artificial intelligence to match prospective partners. Named as an acronym for “Hey, I Like You”, the app is designed to recommend potential matches by analyzing users' backgrounds, interests, and app activity. The app's registration options for gender include male, female, and non-binary.
Hily was initially released in August 2017. According to TechCrunch, the app had 35,000 users during its closed beta stage in October 2017. Hily later acquired additional users through a partnership with Snapchat. In August 2019, the app was reported to have 5 million users.
Hily was co-founded by Yan Pronin and Alex Pasykov. The concept for the app originated from Pronin's professional background in analytics and statistical modeling. Hily was designed to connect prospective partners based on similar interests, instead of geographic location and physical attractiveness. On August 14, 2017, the app launched in the United States. Hily later targeted new female users through an advertising campaign on Snapchat. Beginning in March 2019, the app expanded to the European market with releases in the UK, Ireland, and France.
In May 2019, Hily was ranked the fourth most downloaded dating app in the U.S. for the first quarter of 2019. The following August, the app was reported to have 5 million users and rank among the top three dating apps in U.S. consumer spending for the second quarter of 2019.
Hily employs machine learning and statistical algorithms. The app analyzes data such as depth of dialogue, word choice, and mutual likes to identify profiles with a high probability for a match. In August 2018, Aime Williams of FT Magazine commented that Hily's monitoring of users' verbal exchanges "takes things a step further" than competitor geosocial networking apps.
Hily's user platform requires account verification through live photo capture, uploading a photo of an official ID, or Facebook integration. In September 2017, Josiah Motley, senior editor for KnowTechie, referred to Hily's verification process by stating, "While no system is perfect, it’s a promising step in the right direction."
Hily's matchmaking interface is navigated by swiping right to "like" a profile and left to display the next potential match. The app provides user notifications when a profile is liked. After a "mutual like", users are prompted to utilize the messaging feature. Users communicate via text messages, GIFs, photos, and video.
- Motley, Josiah (September 26, 2017). "Dating app Hily uses machine learning to make better matches". KnowTechie. Retrieved March 13, 2019.
- "Hily Review". Dating Site Reviews. 3 August 2019. Retrieved 15 August 2019.
- Kreig, Hannah (February 19, 2019). "Thirst Trap: Swipe right on online dating". The Daily of the University of Washington. Retrieved March 13, 2019.
- "Hily Profile". SensorTower. Retrieved March 13, 2019.
- Butcher, Mike (October 5, 2017). "Hily dating app uses AI and identification to improve safety and potential matches". Techcrunch. Retrieved March 13, 2019.
- Daniel, Ellen (December 7, 2017). "Could dating apps be key to Snapchat's happy ending?". Verdict. Retrieved March 13, 2019.
- "How a Dating App Reached Thousands of Female Users on Snapchat". Fanbytes. Retrieved March 13, 2019.
- Way, Hermione (August 5, 2019). "Dating App Hily Celebrates 1 Billion Likes" (Press release). PR Fire. Retrieved August 15, 2019.
- Williams, Aime (August 14, 2018). "Facebook is turning matchmaker. Is this a good thing?". FT Magazine. Retrieved March 13, 2019.
- Jackson, James (November 6, 2017). "How a Matchmaking AI Conquered (and Was Exiled) from Tinder". Motherboard. Retrieved March 13, 2019.
- Whitlock, Dominic (11 July 2019). "Hily Begins European Roll Out With French Launch". Global Dating Insights. Retrieved 15 August 2019.
- "Top Dating Apps in the U.S. for Q1 2019 by Downloads". SensorTower. 14 May 2019. Retrieved 12 August 2019.
- Captain, Sean (27 August 2019). "Match.com's dating coaches might help save modern love". Fast Company. Retrieved 9 September 2019.
- Smith, Chris (March 14, 2018). "Anxiety and online dating: My real experience with the Hily dating app". KnowTechie. Retrieved March 13, 2019.
- Hossain, Anwar (October 27, 2017). "Four Innovative Companies Using Machine Learning To Better Serve Users". Benzinga. Retrieved March 13, 2019.